Astrology is a meme, and it’s spreading in that blooming, unfurling way that memes do. On social media marketing, astrologers and จุดเจ้าชะตา meme machines amass tens or thousands and thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, kinds of french fries. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the initial moment astrology’s had and it won’t be the last. The practice has existed in different forms for thousands of years. More recently, the newest Age movement of the 1960s and ’70s came with a heaping helping in the zodiac. (Some also refer to the brand new Age because the “Age of Aquarius”-the two,000-year period right after the Earth is considered to go into the Aquarius sign.)
Inside the decades involving the New Age boom and now, while astrology certainly didn’t go away-you can still regularly find horoscopes inside the back pages of magazines-it “went back to being a bit more in the background,” says Chani Nicholas, an astrologer based in Los Angeles. “Then there’s something that’s happened within the last five-years that’s given it an edginess, a relevance with this time as well as place, it hasn’t had for any good 35 years. Millennials have got it and run by using it.”
Many people I spoke to for this particular piece said they had a sense that this stigma attached to ยูเรเนียน, although it still exists, had receded because the practice has grabbed a foothold in online culture, specifically for young people.
“Over the last a couple of years, we’ve really seen a reframing of New Age practices, very much geared toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for your site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief from the Cut, says an average horoscope post on the site got 150 percent more visitors in 2017 compared to the year before.
In some ways, astrology is perfectly designed for the web age. There’s a low barrier to entry, and nearly endless depths to plumb if you feel like falling down a Google research hole. The accessibility to more in-depth information online has given this cultural wave of astrology a specific erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A simple primer: Astrology is not a science; there’s no evidence that one’s zodiac sign actually correlates to personality. Nevertheless the system features its own kind of logic. Astrology ascribes meaning to the placement in the sun, the moon, as well as the planets within 12 parts of the sky-the signs of the zodiac. You likely know your sun sign, the most famous zodiac sign, even when you’re no astrology buff. It’s based on where the sun was on your own birthday. However the placement from the moon and each one of the other planets at ensgza time as well as location of your own birth adds additional shades for the picture of yourself painted from your “birth chart.”
“The kids these days and their memes are like the perfect context for astrology.”
What horoscopes are supposed to do is provide you with information regarding exactly what the planets are going to do at this time, and in the future, and how all of that affects each sign. “Think in the planets as being a party,” explains Susan Miller, the favorite astrologer who founded the Uranian Astrology. “You could have three people talking together, two may be over inside the corner arguing, Venus and Mars may be kissing one another. I have to make feeling of those conversations which can be happening every month for you personally.”