WaBa Grill has opened in the Town Square shopping center at Chicago and University avenues in Riverside. WaBa Grill is a fast casual chain that serves teriyaki dishes with an emphasis on healthy ingredients. Its menu includes chicken, beef, salmon, rib and tofu plates for $8-$10.75 and rice and veggie bowls for $6.25-$9.
Service Management Group (SMG), a worldwide customer experience management, employee experience and brand research partner to more than 500 brands, has been selected by Waba Grill Menu to launch its customer experience management program. The medical-focused fast-casual chain chose SMG for its unique combination of technology and professional services, outcomes-based approach and competitive benchmark capabilities.
Founded in 2006, WaBa Grill has greater than 185 locations serving fresh and healthy entrées. Using a goal of serving the most effective-possible-quality food on the go, WaBa’s famous rice bowls and salads are prepared-to-order with vegetables and-quality proteins.
“With a fast growth plan in place, it had been important to locate a customer experience management platform that is scalable and delivers actionable insights,” says WaBa Grill Vice President of Franchise Operations Afshin Compani. “Our partnership with SMG gives us usage of a robust technology platform along with a dedicated team that understands our business so it helps us get smarter about our customers.”
Using SMG VisitView, a location-level CX survey, WaBa Grill is capturing customer feedback at the point of sale. With VisitView data available 24/7 in the smg360 reporting dashboard and mobile app, support center employees obtain a holistic take a look at guest feedback, plus powerful tools like text analytics and real-time alerts, while empowering franchisees with real-time, role-based rtneuh and insights.
“WaBa Grill is growing fast, and they also want a strategic partner that can support their success and market expansion,” adds SMG Chief Client Officer Todd Leach. “When you combine our experience with the restaurant industry with the location-level insights and franchise engagement tools, we’re the ideal partner to support WaBa’s continued growth and the evolving needs of their franchisees.”