We can’t stress enough the importance of a well written press release. While you are writing your press release, keep your target market in mind. Concurrently, keep in mind that part of your audience will be an editor, reporter or journalist. This is important as these are the individuals who if they like your story, will publish it offering you another arm of exposure.
Be sure that the first paragraph of your own press release answers the key questions including Who, What, When Where and Why. You have one sentence never to loose the editor/journalist.
The material within your press release should be accurate, easily readable and to the point. A highly written press release will not need to be a novel. Remember the aim of a press release is always to entice your reader or journalist get in touch with you for additional information. You may not must tell your Companies entire life history. In fact, shorter pr releases (usually between 175 – 300 words) often receive more exposure, if written well. Why? Because many trade publication journalists could be trying to find a short informative part of information to fill a spot in a magazine, paper or web site. Maybe you have seen short snip-its inside the side of a magazine, or down the side from the page on a web site. Guess where the information originates from.
A carefully written and informative press release will make sure to capture the eyes of journalists. Be sure you take your time, and edit your release carefully. Section 2 – Tend Not To Embellish or Exaggerate Your Press Release Grammar. While we know a highly written press release, with perfect timing will give you the exposure everybody is looking and longing for.
Now that you have written your press release, submitted it for distribution and therefore are receiving telephone calls and emails about this, you are going to no doubt have some questions to be answered.
Should your press release is written with embellishments, you will rapidly lose credibility. Keep in mind, that this loss in credibility will also carry to future press releases. Journalists will remember a source. They will likely remember an identity. They are going to remember a web site. Should you leave an unsatisfactory taste within their mouth, they are going to consider this experience. What this means is the very next time you submit a press release, which might be accurate the second time around, is definitely not looked at with a journalist that remembers you as someone that will embellish a tale. Do not embellish or exaggerate your press release.
Ensure if you work with facts and figures to enhance your story, that you provide sources of these numbers where you can. The reason behind this is simple. It adds credibility. Should you publish figures or information, however the details are accurate, people could go using the theory “it must be to good to be real”. Again, although completely innocent, can result in appear stretching the truth. And again, this can result in your press release possibly being overlooked down the road.
If the details are true, and you cannot support it, if at all possible go conservative and tell them once they contact you. This might not always be possible, but remember, you may not desire to turn a journalist/editor off.
Section 3 – Grammar Please make sure that your press release has become read, edited and re-read before submission. A poorly written press release is a very fast shut off for just about any journalist or editor. A poorly written press release may also be a poor reflection for any Company.
By doing so, it is possible to capture any grammatical errors. Although among the best writers will occasionally miss grammatical errors or typos, through making sure you read, edit and re-read your press release, you drastically reduce the chance for error.
Print your press release. By printing your press release and reading a paper copy, you will probably catch any errors. This works well for pr releases which may be a bit on the longer side.
Perhaps use a coworker or friend review your press release. Sometimes another group of eyes may catch a mistake. Even though you might have read and re-read your work, sometimes when you are extremely focused, you may tune a mistake out.
Delay until the morning and re-read your press release. You would not believe what a difference an evening of sleep can perform for you when you are writing. When your bright and fresh, re-read your press release to ensure it is precisely how you want it.
If everything reads well there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is presently using a number of editors to be able to provide you with the writing service or editing service for the press release. Even if this feature is not currently available, our company is focusing on this for you personally.
Section 4 – How Many Times Should You Submit Your Press Release? At 24-7 Press Release Newswire we provide various types of press release distribution ranging from basic to professional. Our professional click here for more info is under our Mass Media Distribution program and includes press news distribution to a pool of around 80,000 journalists, 4000 websites, opt in journalists that request news to become sent straight to their inbox and of course relevant trade publications. Major internet sites and trade publications include such locations as Yahoo Finance News, MSNBC, The Brand New York Times, USA Today, Ask Jeeves, Google News amongst many more. At 24-7 Press Release, distribution can also be delivered to opt in feed subscribers that sign up to pull our headlines for content on their websites. When our headlines are updated, their headlines can also be updated. Part of this wonderful press distribution is related to our partnership with PR Newswire.
Now that we now have wowed you with which kind of press release distribution we are capable of, we must let you know which a poorly written press release will receive pretty much no pickup. This means that although some places may actually publish your press release (not many places though), if it is poorly written, it will probably be immediately disregarded. This also implies that journalists will look at it and disregard it. They will also, probably disregard future press announcements through the same source/Company.
Section 5 – How Many Times In The Event You Submit Your Press Release? We have now this question motivated to us often and now made our minds up to finally include this little bit of information in the Press Release Writing Tips section.
Just how often in the event you submit your press release? Rule of thumb is once to twice a month. However, should you not possess news worth mentioning, then once per month is a great rule of thumb.
Most Companies proceed through changes. Management changes, product changes, service changes or other changes. To not have something to publish about, in most companies will be rare. Do you have a hot new service you happen to be now providing? Do you have a great new service you intend to offer springing up later on that you would like to inform the public of? Have you got new widget whlexk you are importing that no one has? Have you been hiring newer executive from the Fortune 500 Company that will add an focal point in your Company? These are just a couple of ideas to be aware of.
Some of our customers have discovered using a mixture of our Mass Media Distribution press distribution type once a month, coupled with a reduced degree of distribution with a second time in the same month to work well on their behalf.