Webmasters who own PBNs participate in covert activity. They have to conceal their network from prying eyes. Because of this, they prevent bots from businesses like Ahrefs and Majestic from crawling their sites. That way, their clients’ competitors can’t see what they’re doing.
It’s all pretty clever, but the clients of the PBN owners put an awful lot of faith within their ability to cover their tracks. If, for reasons unknown, those tracks aren’t covered perfectly, then those PBNs could easily get discovered and every one of their backlinks will likely be worthless. Bear in mind additionally that the way that PBN owners block bots from crawling their site is actually by updating the robots.txt file. But there’s no written law which says any company has to obey what’s in the robots.txt file!
A whole lot worse, bots are able to see what’s inside the robots.txt file. If this looks like the web page is blocking a lot of bots from crawling, that might in as well as itself be a sign to Google that the site is shady. If Google does determine the website is link-spam haven, then expect the backlinks on the site to become worthless.
People who own PBNs aren’t running a charity. You’re going to need to purchase your backlinks. Just how much do you want to pay? That depends on the reputation of the PBN owner and whether or not you’ve got both hands on the discount code. Generally, be prepared to spend a couple of hundred bucks for approximately 1 to 5 backlinks. Each backlink will come from a different domain on the PBN.
In return for the money, you’ll often get absolutely no evidence that the links you purchased are live anywhere. Why? Remember, PBN owners hide their sites. So as opposed to getting a listing of pages with backlinks, you’ll just get a listing of domains including your links with TF/CF info for each and every domain.
Another reason to try PBNs and buying backlinks: it’s usually the case that they’re run by one person who may have almost no leisure time. As a result, the PBN webmaster “creates” content to suit your needs just by spinning existing content on the web. If you’re not really acquainted with the idea of “spinning,” it’s wherein some blackhat enthusiasts take content that’s already online and use software to paraphrase it. That’s how they avoid duplicate content penalties.
The problem is that spinning software isn’t anywhere near perfect. It’s frequently the case that spun content looks like something authored by a child in Kindergarten. If Google detects poor grammar in the article that links to your website, you are able to bet it can devalue the link. When that takes place, you won’t get anything for the investment you spent.
Webmasters who host PBNs are also notorious for making use of shortform content. A backlink you buy will often result in a post that only has about 300-350 words. Quite simply, PBN owners do exactly enough to obtain some qunpqg juice. That doesn’t look authentic, plus it probably isn’t planning to fool Google for considerably longer. Take into account that you’ll see far better SEO benefits with longform content, which can be rarely offered once you purchase backlinks.
We’ve already highlighted a few ways in which Google can determine in case you are buying backlinks. First, it could see if the website is trying to protect its tracks digitally. Second, it may get on the spun content.
There are more methods Google knows, though. For instance, some of your backlinks may not be relevant. In the event you pay for a backlink on a website that handles pets and it also points for your site that’s about auto repair, Google’s algorithm will observe that. The backlink won’t appear “right.”
Also, should you go cheap and pay for backlinks from low-quality websites, Google will quickly determine that they’re probably spam. Moreover, you can be assured the folks at Google are monitoring the black hat sites to discover people selling backlinks. When you can find a vendor that’s selling backlinks, so can Google.