Over the years, we’ve done several experiments with unusual vape flavours. Often we’ve done this for a bit of fun, but sometimes the final results have surprised us. A good several years ago, for instance, we went to Buy E Cigs with a small range of very unusual flavours. One of these was barbecue sauce flavour. As you’d expect, most people absolutely hated it. But one elderly man told us it was the first thing he’d tasted since having a stroke.
The identical occurred having a Voop Juice range we created for April Fool’s day. These juices were deliberately designed to taste awful, and I found the Cheese and Onion flavour disgusting. However, many people actually liked it. The thing is, there’s 1000s of flavours on the market now. Some are unusual, and appeal to a small audience, but the main benefit of this really is that, regardless of what your taste preference is, there’ll be something available that you’ll love. And that’s important, because the more you love vaping, and the further you depart from tobacco flavours, the more unlikely you are to go back to smoking.
Considering the fact that there’s a ridiculous number of vaping studies being published nowadays, there’s not a huge amount of research on the significance of flavours in: There is some, though. A survey of over 4000 vapers, lead by Konstantinos Farsalinos in 2013, found that 48.5% of vapers felt that restricting flavours would increase cravings for cigarettes, while 39.7% felt that fewer flavours will make it not as likely so they can give up smoking.
Since that time, non-tobacco flavours have become more important in initiation. In Konstantinos’ original survey, the vast majority of vapers started vaping with tobacco flavours, but a far more recent survey which checked out the flavors preferences well over 70,000 vapers discovered that non-tobacco flavours (in the US) were the predominant choice when starting vaping. The study figured that banning flavours can lead to a decrease in people starting vaping and an increase in people switching back from vaping to smoking.
This is supported by research by Russell et al, which discovered that menthol and tobacco flavours now rank in 5th and 6th place amongst adult vapers. In a press conference organised by the New Nicotine Alliance, Russell talked further regarding the results, saying:
“Evidence from your own research suggests that a significantly higher proportion of smokers preferring to vape non-tobacco flavors go on to totally give up smoking cigarettes within 3 months.”
Put simply, non-tobacco flavours cause a higher rate of success when switching completely from smoking to vaping. This has been supported by way of a more recent study by Buckell et al (published because this post was initially written). Using a discrete choice test out other 2000 adult vapers, the authors found a flavour ban on e-cigarettes would cause an increase in smoking rates.
Another smaller study by Pacek et al surveyed 240 teenagers who dual use (both vape and smoke). Inside their survey, 17% of young vapers said they could smoke more if flavours were confined to tobacco and menthol.
The idea that specific flavours may be important is supported by industry research by JUUL, which discovered that vapers who used Mint or Menthol were 23% very likely to change to vaping than those who used tobacco flavours.
Could flavours assist dual vapers? Not everyone switches to vaping immediately. All things considered, the initial puff with an electronic cigarette doesn’t mean your last puff over a tobacco cigarette. Research shows that 46% of dual vapers have jtsedy switched to e cigarettes following a year, however for others it may take considerably longer.
My personal experience is that flavours can help dual vapers retain interest. I’ve seen individuals who still smoke a couple of cigarettes per day experiment a whole lot with different flavours. If flavours can help retain interest, then dual vapers will smoke less, hopefully not return to 100% smoking and eventually change to 100% vaping. Perhaps, for a few, it’s only a matter of discovering that perfect e-liquid (and with thousands of flavours on the market, that can take a bit of time).